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Feature · Seller leads

Seller leads that arrive with a price in mind

Homeowners think about what they'd walk away with long before they think about agents. Seller net sheet lead capture puts that calculation on your website. When a homeowner asks for their net sheet, you get their expected price, their payoff and the net they're hoping for. It's the best possible start to a pricing conversation.

  • No card needed on the Agent plan
  • 14-day free trial on Team and Brokerage
Flat-lay illustration of a floor plan, a house key on a tag, a pencil, a property brochure and a calculator
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Why the net sheet beats 'What's my home worth?'

Instant-valuation widgets promise a number from an address. Sellers get a figure from somewhere else, and you get an address and no context.

A net sheet asks the seller what they think their home is worth and what they owe. That's more work for them, which is exactly why the leads are better. You learn their expectations, their equity and how motivated they are, before you've pulled a single comp.

  • Their assumed sale price, not a robot's
  • Their mortgage payoff, so you know the equity
  • The net they're hoping for, so you know what matters
fields: price, payoff, commission, closing costs, other costs
5
results in every seller lead
6
languages: English and Spanish
2
Lot 03

From an address to a pricing conversation

BeforeAfter

Before: Request a valuation

  • An address and an email, nothing else
  • The seller expects an instant number
  • Your first call starts cold

After: See your estimated net

  • The seller's price and payoff
  • Their estimated net, line by line
  • Your first call starts from their numbers
  1. Add the net sheetTo your home page, seller page and valuation page.
  2. Set local defaultsTypical seller closing costs for your county. Leave commission for the seller to enter.
  3. Follow up fastCall or text within the hour, starting with their net.
  4. Send a CMAThat tests the price they assumed, and rerun the net sheet at the supported price.

The first call, start to finish

Calling a seller lead the same day
You ran the net sheet at $425,000 and came out around $160,000. I pulled three sales on your street from the last six months. Want me to walk you through where they landed?
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Where to put the seller net sheet

  • Home page, above the fold for listing-focused agents
  • Your 'Sell with us' or seller services page
  • Any 'What's my home worth' page, alongside or instead of a valuation widget
  • Past-client equity newsletters
  • Price-reduction conversations, as a direct link
  • Expired and FSBO outreach, as a useful first touch

Plan note

The Seller Net Sheet is one of the Real Estate & Pros tools on the Brokerage plan ($210/month, 14-day free trial). Move-up tools (HELOC, home equity loan, recast) are on every plan.

Questions by topic

Questions agents ask

What's in a seller net sheet lead?

The homeowner's contact details and consent, the Sale Price, Mortgage Payoff, Agent Commission and Seller Closing Costs they entered, other costs, and the Estimated Net Proceeds they saw, plus the page and campaign.

Are these leads ready to list?

Some are. Many are three to twelve months out, which is the point: you meet them first. Tag by timeline and keep in touch with useful updates, like recent sales near the price they assumed.

How fast should I follow up?

Within the hour if you can. The seller just looked at their own numbers and is thinking about selling right now. Lead with their net, not your listing pitch.

Meet your next seller before they call anyone

Add the seller net sheet to your site and see what homeowners are hoping for.

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No card needed on the Agent plan · 14-day free trial on Team and Brokerage