Homeowners think about what they'd walk away with long before they think about agents. Seller net sheet lead capture puts that calculation on your website. When a homeowner asks for their net sheet, you get their expected price, their payoff and the net they're hoping for. It's the best possible start to a pricing conversation.
New seller leadSeller Net Sheet: est. net $165,750
Webhook sentContact + inputs + results → your CRM
Lot 01
Why the net sheet beats 'What's my home worth?'
Instant-valuation widgets promise a number from an address. Sellers get a figure from somewhere else, and you get an address and no context.
A net sheet asks the seller what they think their home is worth and what they owe. That's more work for them, which is exactly why the leads are better. You learn their expectations, their equity and how motivated they are, before you've pulled a single comp.
Their assumed sale price, not a robot's
Their mortgage payoff, so you know the equity
The net they're hoping for, so you know what matters
fields: price, payoff, commission, closing costs, other costs
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results in every seller lead
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languages: English and Spanish
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Lot 03
From an address to a pricing conversation
BeforeAfter
What's my home worth?
Request a valuationRequest a valuation
What's my home worth?
See your estimated netSale price$425,000Mortgage payoff−$238,000Commission & closing−$27,600Est. net proceeds$159,400Send me my net sheet
Before: Request a valuation
An address and an email, nothing else
The seller expects an instant number
Your first call starts cold
After: See your estimated net
The seller's price and payoff
Their estimated net, line by line
Your first call starts from their numbers
Add the net sheetTo your home page, seller page and valuation page.
Set local defaultsTypical seller closing costs for your county. Leave commission for the seller to enter.
Follow up fastCall or text within the hour, starting with their net.
Send a CMAThat tests the price they assumed, and rerun the net sheet at the supported price.
The first call, start to finish
Calling a seller lead the same day
You ran the net sheet at $425,000 and came out around $160,000. I pulled three sales on your street from the last six months. Want me to walk you through where they landed?
Lot 05
Where to put the seller net sheet
Home page, above the fold for listing-focused agents
Your 'Sell with us' or seller services page
Any 'What's my home worth' page, alongside or instead of a valuation widget
Past-client equity newsletters
Price-reduction conversations, as a direct link
Expired and FSBO outreach, as a useful first touch
Plan note
The Seller Net Sheet is one of the Real Estate & Pros tools on the Brokerage plan ($210/month, 14-day free trial). Move-up tools (HELOC, home equity loan, recast) are on every plan.
Questions by topic
Questions agents ask
What's in a seller net sheet lead?
The homeowner's contact details and consent, the Sale Price, Mortgage Payoff, Agent Commission and Seller Closing Costs they entered, other costs, and the Estimated Net Proceeds they saw, plus the page and campaign.
Are these leads ready to list?
Some are. Many are three to twelve months out, which is the point: you meet them first. Tag by timeline and keep in touch with useful updates, like recent sales near the price they assumed.
How fast should I follow up?
Within the hour if you can. The seller just looked at their own numbers and is thinking about selling right now. Lead with their net, not your listing pitch.
Is the net sheet a CMA?
No. A CMA estimates value from comparable sales. The net sheet shows what's left after costs at a price the seller chooses. Together they make the pricing conversation: one sets the price, the other shows what it means.
Should I pre-fill the commission?
We recommend not. A pre-filled rate can read as a quoted or 'standard' fee, and commission is negotiable. Let the seller enter their own figure, and explain your services in the follow-up.
Does it handle prorations and transfer taxes?
As part of closing costs or other costs. Set a closing-cost default that reflects your county's typical seller costs, including transfer taxes where they apply.
Which plan do I need?
The Brokerage plan includes the Seller Net Sheet and the other Real Estate & Pros tools. You can try it free for 14 days. See pricing.
Can I use it on several agents' sites?
Yes. Brokerage includes unlimited seats, widgets and white-label domains, so every agent in an office can embed it on their own pages, with leads routed by webhook.
Meet your next seller before they call anyone
Add the seller net sheet to your site and see what homeowners are hoping for.