Tag by calculator
Seller net sheet → 'seller-lead', mortgage → 'buyer-lead', DSCR → 'investor'. Each tag starts the right drip.
Feature · Integrations
Calculator leads, straight into HighLevel
Agents running their business on HighLevel want leads in the CRM, not in an inbox. HighLevel calculator leads by webhook do that: each submission triggers your workflow with the contact, the calculator's inputs and results, and the UTM fields, so your speed-to-lead texts, tags and pipeline stages fire automatically. Zapier, Make and custom CRMs work the same way.
- No card needed on the Agent plan
- 14-day free trial on Team and Brokerage
For sale
Est. payment$3,220/moon a $425,000 listing
New leadwith their numbers
Lead in$3,220
Lot 01
What your webhook receives
A single JSON POST per submission. Flat UTM fields make mapping in HighLevel and Zapier simple.
Illustrative values. Field names inside inputs and results follow each calculator's labels. Your dashboard shows a sample payload for every calculator.
{
"event": "calculator.lead",
"calculator": "seller-net-sheet",
"is_new_contact": true,
"contact": { "name": "…", "email": "…", "phone": "…" },
"submission": {
"inputs": { "Sale Price": 425000, "Mortgage Payoff": 238000 },
"results": { "Estimated Net Proceeds": 159400 }
},
"submitted_at": "2026-10-17T23:44:00Z",
"utm_source": "facebook", "utm_campaign": "spring-sellers",
"gclid": "", "fbclid": "…", "landing_page": "…", "referrer": "…"
}Lot 02
From an email notification to a workflow that runs itself
BeforeAfter
Before: Lead email in your inbox
- You copy details into the CRM by hand
- Follow-up waits until you're off a showing
- Numbers stay in an email thread
After: Webhook into HighLevel
- Contact created or updated automatically
- Your speed-to-lead text goes out in seconds (with consent)
- Calculator fields saved on the contact
- Create the triggerIn HighLevel, add an Inbound Webhook trigger to a new workflow and copy its URL.
- Paste it into CalcCaptureAccount-wide, or per calculator to run different workflows.
- Send a test leadSubmit the calculator once so HighLevel captures the sample fields.
- Map and actCreate or update the contact, map custom fields, add tags and the next actions.
Lot 03
Routing ideas that work for agents
Per-calculator webhooks
Point each calculator at its own workflow, so buyer and seller leads never share a sequence.
Speed-to-lead text
With consent recorded, send a text that references their numbers within a minute.
Assign on a team
Use your CRM's round-robin or listing-agent rules. CalcCapture delivers, your CRM assigns.
Lot 04
Where the webhook can go
| Destination | How to connect | Good for |
|---|---|---|
| HighLevel | Inbound Webhook workflow trigger | Agents and teams already on HighLevel |
| Zapier | 'Catch Hook' trigger in a Zap | Sending leads to Follow Up Boss, Sheets, Slack and others |
| Make | Custom webhook module | Multi-step routing with conditions |
| Your own endpoint | Any HTTPS URL that accepts a JSON POST | Custom CRMs and brokerage systems |
Questions by topic
Questions agents ask
Which plans include webhooks?
Team and Brokerage. The free Agent plan stores leads in your contacts and emails them to you. See pricing.
Can each calculator use a different webhook?
Yes. Set an account-wide webhook, then override it per calculator, so seller net sheet leads can start a different HighLevel workflow from mortgage leads.
Do I need Zapier to reach HighLevel?
No. HighLevel's inbound webhook trigger receives the lead directly. Use Zapier or Make only when you want to reach tools that don't accept webhooks.
Can I test without a real lead?
Yes. Submit the calculator yourself on a test page. HighLevel's trigger captures the sample so you can map fields, then delete the test contact.
Are calculator results included as separate fields?
Yes. Inputs and results arrive as named values, and the UTM and click-ID fields are flat for easy mapping. Map the ones you'll use into HighLevel custom fields.
Is the webhook sent if I'm over my contact limit?
Leads over the plan's contact limit aren't saved or forwarded. Team allows 10,000 contacts, and Brokerage is unlimited.
Can I text leads automatically?
Only with appropriate consent. Configure the consent wording on your lead form, and keep texting workflows within TCPA rules and your brokerage's policy. We store the consent with the lead. We don't give legal advice.
Is my webhook URL kept private?
Webhook URLs are stored in your account and never shown in your public embeds or sent to visitors' browsers.
Want a ready-made HighLevel setup?
We list a real-estate HighLevel snapshot from a partner on our partner services page. Partner links may earn us a referral fee.
Leads in your CRM before you're off the phone
Webhooks come with Team and Brokerage. Try either free for 14 days.
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No card needed on the Agent plan · 14-day free trial on Team and Brokerage