Are the default numbers typical results?
No. They're placeholders for you to change. We don't have verified benchmarks, so use your own traffic and close rates.
Lead value
What could calculator leads be worth to you?
This real estate lead value calculator uses only your own assumptions: monthly visitors, how many run a calculator, how many ask for their results, your close rate and your average commission. It turns them into estimated leads, closings and commission per year, so you can judge whether calculators are worth the effort for your business.
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Lead value
These are your assumptions, not our claims. We don't publish conversion benchmarks because we haven't measured them across customers. Start conservative, then replace the defaults with your own numbers after a few weeks.
How the estimate works
- Leads per month = visitors × calculator use rate × submit rate.
- Closings per year = leads per month × 12 × close rate.
- Commission per year = closings per year × average net commission.
- Value of one lead = close rate × average net commission.
Questions by topic
Questions agents ask
Where do I find my monthly visitors?
In your website analytics or your IDX provider's reports.
What close rate should I use?
Your own rate for internet leads, if you track it. Calculator leads come with more context than form leads, but start with what you know.
Should I use gross or net commission?
Net, after your brokerage split and fees, so the value reflects what you keep.
How do I compare this with the cost?
Compare the estimated commission per year with the plan price on our pricing page, and with the time you'd spend on follow-up.
How can I test my assumptions?
Put a free calculator on your busiest pages for a few weeks, then replace the defaults here with your real use and submit rates.
Test the assumptions on your own site
The free Agent plan shows you real use and submit rates.